The Instant Pot — America’s most loved electric multicooker — is changing the game. WYKAT?!

Can a single kitchen appliance be a dinnertime game-changer? Um, yes, 10,000 times yes! Robert Wang’s Instant Pot electric multicooker has been on the foodie scene for nearly a decade, but here’s the story of how it’s changing my life today — and how it just might change yours, too! (And with more than 5.5 million followers on an Instant Pot-related Facebook account and 1.5 million on the brands’ official Facebook page, it’s got the street cred and social media following, which is actually a crux of its popularity, but we’ll get to that later to support my argument in favor of making the Instant Pot your next household purchase.)

Meet-Cute

Let’s start at the beginning. About four years ago, the future mother-in-law surprised us with an Instant Pot, selling it as the one-and-done solution for cooking everything under the sun from fluffy rice to silky, creamy cheesecake. A long-time proponent and (then) forever fan of the trusty ol’ single knob slow cooker I’d inherited from my grandmother, with its (albeit dumbed-down) breezy functionality and hyper-user-friendliness, I’ll admit, our all-new multifunction electric pressure cooker — with its hi-tech control panel and 29-page user manual — sat dormant, unused in its original packaging under the kitchen counter for months before we even considered looking into how to use it. (But boy, am I glad we did!)

Of course, this was back in late 2015/early 2016, some months before the versatile cooking gadget won the internet by selling 215,000 units on Prime Day to become Amazon’s top-selling item in all of the U.S. and gained my ear. (Last year, the Instant Pot broke its own Prime Day record with over 300,000 units sold in 36 hours.)

Most loved

America’s most loved multicooker/pressure cooker/rice cooker/steamer/sauté and browner/yogurt maker/food warmer/defroster is now a staple in our household’s arsenal of weeknight dinner hacks for busy, working parents, and we couldn’t be happier about it. From cooking an entire frozen chicken to golden brown perfection in under an hour to a Spicy Zuppa Toscana, and delectable kitchen sink baked ziti, the Instant Pot’s got dinner covered at our house (and makes cook time quick and easy). But it’s also checking off several boxes we could not have imagined, including delicious and decadent desserts. Recipes for Instant Pot chocolate lava cake, pound cake, angel food cake, Oreo cheesecake – the list goes on and on – are readily available at the click of a finger, thanks to the handy appliance’s incredible — and vocal — social media following. 

Social savvy

Across almost any platform from Facebook to Instagram, Pinterest and beyond, this nifty play on the dated slow cooker or crockpot has claimed its stake as an online conversation starter with celebrity chefs like Carla Hall and Angelina Garbacz, and even politicians like Beto O’Rourke and Alexandria Ocasio-Cortez chiming in (don’t worry, owning an Instant Pot won’t turn you blue).

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From tried-and-true recipes to new creations, and even how-to-use video tutorials on YouTube, you’re never alone when it comes to cooking with an Instant Pot. The cult-like following the appliance has gained online are not only quick to endorse Wang’s product line and share their favorite model and why, but are also helpful, responsive resources for FAQs, in addition to growing the product’s versatility (and demand).

If you’re still not convinced, explore the Instant™ family of kitchen appliances at instantpot.com, tag or follow @instantpotofficial with #instantpot on IG for delicious recipes, inspiration and updates. Purchase online at amazon.com or at the local Walmart, 2300 S. Douglas Hwy.    

By: Stephanie L. Scarcliff

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