Driving by Goven/Thar’s Farm & Ranch Supply storefront off Burma Road, you’re more likely to notice the brightly colored metal yard décor than the new name on the signage.

After managing Thar’s for 14 years, Jessica Goven purchased the business in October 2017 when Gary Thar retired.

“We kept the name, but changed it a little, because a business that’s been here for 40 plus years, you don’t change,” Jessica explained.

This time of year, she’s staying busy. Grass seed is just one of the hot commodities. As always, they stock reclamation and garden seed, fencing supplies, and a wide variety of tack, livestock feeds, supplements and supplies. Basically, Goven Thar’s is a locally owned and operated one-stop shop for anything Ag related.

Jessica admitted she was a little worried how customers would react to a change in ownership after so many years. But, the transition has been smooth sailing, and she brags her customers have been great.

She’s added a few new lines here and there to keep up with trends and demand, including adding the metal yard décor last summer. Jessica said she met the vendor while following her teenage daughter to a rodeo event in Huron, South Dakota. It’s just one of the many ways the synchronicity of balancing all of the various pieces of her world has worked out. The flowers are perfect, and are both decorative and nearly deer-proof. 

“The deer will not eat them,” she said of the large metal flowers. “But, they could pack them off.”

Otherwise, Goven is carrying on the traditions of the past, and she’s amused when people walk in to the store exclaiming, “I didn’t even know this store existed.”

By: Charity D. Stewart

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